Fujifilm’s 4K lenses: changing the TV industry with amazing image quality

Watching on the big screen in a movie theater. On a flat-screen TV at home. On a mobile device on the go. People are enjoying more videos and with higher expectations than ever before. To satisfy the demand of viewers in this constantly evolving world, the motion picture and broadcast industries require the highest possible level of image quality. Since it offers four times the resolution of HD, 4K is growing in popularity as a new standard for movies and broadcasts.

In 2015, Fujifilm developed the FUJINON UA series, the world’s first 4K zoom lenses for use in broadcasting, spurring the adoption of this new standard. This product series has helped lead to the establishment of television stations that broadcast exclusively in 4K and plans for 4K recording of the upcoming 2016 Summer Olympics in Rio de Janeiro. Behind this major advance in television image quality lies a Fujifilm product strategy that sweeps away conventional wisdom about what a lens can or cannot be.